Hand-selected, original logos for sale
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How To Get Logos Approved on LogoGround

Technical Stuff

There are some technical requirements for logos as discussed in the Designer Handbook. Please have a look. About 40% of the logos that we decline are declined because of technical problems with the logo files.


Basic Requirements

As a general guideline, logos should be:

Swooshy people dancing in a circle, a ball with a swoosh going around it, connected dots - those concepts have been exhausted. It is possible to come up with a clever new take on any of those concepts, but you might find it easier to simply avoid them. More on logo topics further down the page.

This isn't always a must - there are some brilliant, very intricate logos on LogoGround - but doing intricate logos well requires more experience. If you're relatively new to logo design, keep it simple for now. A good logo functions like a graphic signature for the company rather than an illustration of everything the company does.

Geometric precision is underrated in logo design. Spend some time on alignment, spacing etc. Zoom in and tidy that design up before uploading. Even in a very organic design the design elements should be placed deliberately, not haphazardly.

To illustrate:


Here's a letter M logo. It's not bad. Neatly executed and some thought went into the gradient fills.

The big "X" in the corner means it is a "no" however. This logo would not be approved for sale on LogoGround.

As clever as the folded paper idea is, it has been done. If you are going to use it anyway then you need to do more. You need to find a way to turn this tired idea into a fresh logo.


Rounding the corners?

Not enough. It's still a "no".



It is different, which is an absolute requirement.

The balance seems a little off though.

It's still a "no", but we are getting there.


OK, this is better. Extending the circle seems to have fixed the balance issue. This logo would be approved.

But why stop there? Can you make it better?

Remember that the goal is not only to get it approved. The goal is to make potential clients go "Wow!" when they see it.


It is debatable whether this variation is an improvement over the previous one, but it does "pop" a little better. Approved for sale on LogoGround.

What about gradients, shadows etc.?

Many logo experts maintain that the logo should first work in black and white, that gradients and shadows are nothing more than effects that should only be used if absolutely necessary to achieve a specific aim. They are right, of course, but with modern reproduction techniques this isn't such a big issue anymore. You are welcome to use whatever gradients, shadows and effects you need to make an awesome logo. A word of advice though: If your logo is low on substance and requires effects to make it work, you're probably doing it wrong.

FIY, while either of the two logos directly above would be approved, both would not be. If both were uploaded, the first would be approved. The second would be declined on the basis that a similar logo exists. These are two variations of the same logo, not two separate logos.


Logo Topics to Avoid

Some logo topics have been done to death! Here are some very dead ones:

Globe Logo


Good old globes and swooshes.

They sell comparatively well, but there are just so many of them out there! No matter how you tilt the swooshes or what type of globe you place in the center, it will end up looking uncomfortably similar to hundreds of existing logos.

Best not to waste time on globe/swoosh combo logos. You are unlikely to get them approved for sale on LogoGround.

People in a Circle Logo


People in a circle?

It was a cute idea in 2005. It became stale soon after when many, many variations of the idea popped up on logo design sites across the Net.

Unless you get very creative with it your chances of getting variations of this concept approved for sale on LogoGround are slim.

Gradients Logo


Two mistakes here:

1. Gradients are wonderful, but use them sparingly. If you are relatively new to logo design, don't use them at all.

2. The "swooshy people" concept, like the globe/swoosh concept and the people-in-a-circle concept, is dead and buried. There are other, more interesting ways to draw people.

Circular Pattern Logo


Circular patterns are pretty and this one is too, but is it a logo? It probably could be a logo. Problem is that creating a circular pattern is very easy to do - just ask the designers who churn out hundreds of these.

Circular pattern logos are also short on substance. What does it communicate about the company it is meant to represent? Not very much, apart from telling us that the owner likes circular patterns.

Origami Logo


We are fond of origami animal logos. Some are very good and there are several approved origami logos here on LogoGround. The problem is simply oversupply. Even if you choose a fairly uncommon animal - let's say a parrot - there are many out there.

There is room for more origami animal logos on LogoGround, but we will be looking for more than the standard collection of shaded triangles that more or less resemble an animal. It may be a better use of your time to explore new ways to represent animals in logos.

Lion Logo


The simplified lion face.

We are receiving (and declining) similar logos all the time. There are just too many of them.

Lion face logos are still welcome provided they come with more creativity than displayed in this example.

Letters Logo



People go crazy for many different reasons. For us it will probably be from looking at too many hexagonal monograms.

Coffee Cup Logo


It is almost impossible to draw a simple cup of coffee that is unique enough to become a logo. If you'd like to make a coffee cup logo, do a Google search for "coffee cup logo". If you'd still like to make a coffee cup logo, scroll down the search results more. Keep scrolling until you no longer want to make a coffee cup logo. ;)

Or make a coffee cup logo like no other.

Coffee Cup Logo


Wire frame animal heads. We have sold many and we will surely sell many more in the future. They are fairly easy to make and we see many every day, coming from experienced designers and from new designers.

There are types of wire frame heads that are really beautiful, where the lines are in perfect harmony or where the structure brings out the character of the animal. Here are examples of good ones: Bull Logo, Lion Logo, Bear Logo. They are very memorable. We will still approve logos like these.

We will not approve designs like the bull example shown here. Even though it is a perfectly acceptable bull logo, there are probably 50 other bull logos on LogoGround that are almost the same. The lines might be distributed a little differently, but that's not enough.


Common Hurdles

Around 15% of the logos we decline trip over one of these:


We often decline logos for being too "generic". This one is a good example.

The letter "A" used here is a standard, common A shape centered inside a circle. To make it worse, that "A" is taken directly from a pre-existing font.

This could be a starting point for a good logo, but it's not a logo yet. Something needs to happen here to make that "A" unlike any other "A" in the world.


This logo is not bad at all. It would be approved if not for the text.

If you use text in the design it must be placeholder text - like "Company" or "Your Name" or "Co.Name". In our experience this is a very effective way of telling prospective clients that the text can be changed.

Or simply leave it off. You are welcome to submit logos with no text.

Auto-tracing. It's a cool design tool in certain situations, but in logo design it can be problematic. The main issues are:

1. It is easy to do. Clients are reluctant to pay for something when they feel that they could have done it themselves. Not much skill in letting software do all the work, is there?
2. It is messy! Modern design programs do a pretty good job, but there is still a mountain of clean-up work to be done before an auto-trace becomes practical as a logo.
3. Who owns it? Did the designer take the photo of the ship seen here or did they just lift it off the Net? If you submit an auto-trace where the original image belongs to someone else you run the risk of having your LogoGround account suspended.

For these reasons we've become "allergic" to auto-traces. Best to avoid them completely. There is almost no chance of getting one approved on LogoGround.

Logo Colors 1


We never see colors this bright in printed logos because there isn't a blue ink this bright. Printers work with what they have, and they just don't have the blue shown to the left.

We don't disallow RGB colors completely. If your logo colors stray a little beyond the CMYK gamut we will look the other way most of the time, but a glaringly bright RGB logo can look amateurish.

Logo Colors 2
Logo Colors 1


Meh logos.

We often see logos on a par with this one. Good, but not LogoGround quality.

On LogoGround our focus is on brilliant logos. The logo in this example is possibly unique enough to be sellable and, apart from a minor spacing issue, it is technically well executed. It is good, it is just not good enough for LogoGround. It isn't interesting/memorable/remarkable enough yet.




This is a decent enough "R" logo. A little dull perhaps. It was not approved for sale on LogoGround. The main problem is a lack of precision.

To illustrate, see the second image below.

Should the red dotted lines be parallel?

Should the blue ones line up?

The answer is not necessarily "yes". A designer may take artistic license and take a design in any direction they want. That's a crucial part of the process of creating a unique logo. If precision is thrown out to achieve a playful look, for example, then that's OK.

But in this example, in our subjective opinion, the lack of precision is not intentional. It's simply sloppy design.


Here is another example to explain our thinking on precision.

There are a few issues with this logo.

The most apparent one has to do with negative space or "white space". Negative space can signal the difference between a logo executed with care and one done in a hurry.

See the next image below.


This logo could be significantly improved by making the spaces between the swooshes all exactly the same width. As with the previous example this isn't a rule. If you make them uneven to achieve a specific look that's just fine. If it works it works. We don't think that this one does.



Still with the same example, see how the point of this swoosh doubles back on itself?

Take the time to go over the logo and pay attention to the tiny details, remembering that this logo might make it onto a billboard someday!


Center It


We don't want to be petty about details that don't matter to logo buyers, but if your design is clearly off-center (vertically or horizontally) on the JPG preview it will be declined.

No need to use a ruler. Design software allow you to center elements with a click or two. Visually centering the design on the page is also sufficient.




Don't fill the entire preview image. Leave some "breathing room" around the logo.

At LogoGround there is no template that you have to use. Just make it fit comfortably and you'll be fine. If you want a specific value, use 20% to 30% of the image area as the margin.



We unfortunately receive some logo submissions which leave us no choice but to ban the designer from LogoGround. If you did not make it yourself, you can't sell it! We understand that designers take inspiration from existing images, be they photos or other designs, but you must still end up with a completely unique, copyrightable, trademarkable work.


The first image is a vector illustration that you can buy from canstockphoto.com.

The second one is a design that someone attempted to sell on LogoGround.

Different enough to qualify as a trademarkable logo?

No, not close. Not in the ballpark. It has been traced from the original with only the wings chopped off and the face mangled a bit. Other than that it's almost an exact copy.

What if you buy the original vector?

It makes no difference. As logo designers we are in the business of transferring ownership of unique images to our clients. At LogoGround that includes transferring the copyright. When you buy a vector illustration, you buy a limited licence to use the image. You do not own it outright and you certainly do not own the copyright, so you cannot transfer the copyright to the client - just like you cannot give my car to your uncle. Capiche?

Copyright can seem confusing, but it is really simple: Always start on a blank page. Do not use someone else's design/photo as a starting point. Changing someone else's design is not good enough, even if you change it a lot. Only the copyright holder (usually the person who created the original or the photographer who took the photo) can create derivatives of that image. You have a phone, right? Start taking your own pictures. Trees, birds, dogs, chairs, flowers, fruit etc. If you want to make a lion logo, take a trip to the zoo first. :)

To be clear:
If a logo you upload fails this test, like the one above, we will decline the logo, delete it from our server, delete all your other logos from our server, confiscate any funds in your account, close your account and permanently ban you from LogoGround. You will not receive any warnings or a second chance. If it is not an entirely original design, LogoGround is not the place for it.


The Production Line!


These three logos are not bad and any one of them would be approved for sale on LogoGround. All three would not be.

The colors, shine effect, font and layout are all exactly the same each time.

As designers we absolutely understand the attraction of being able to paste a template company name below the logo and move on to the next one, but there are two big problems with the template approach to designing logos:

1. You'll burn out!
You are not a logo machine. You have to enjoy making each logo or you won't be selling logos for very much longer! Rather than making 5 quick logos and selling them for $200 each, try making 2 awesome logos and sell them for $700 each. You will be happier (try it!) and you will make more money in the long run.

2. Clients don't like it!
We don't want clients to get the impression that we "churn out" template logos as quickly as we can. That really hurts the perceived value of not only your logos, but of every logo on LogoGround. The client should have no doubt that each logo was lovingly crafted to be as good as it can be.

LogoGround is not about getting as many logos into the database as quickly as possible. It's about giving you the opportunity to create and sell your very best work at a fair price.

At LogoGround you don't have to worry about client requirements. One of the great upsides of working on pre-made logos is that you get to draw whatever you feel like drawing. Make something that you like. Something you would want as your own logo. Take an extra hour per logo and really polish it. Show the world what you are capable of when you set out to make a brilliant logo. Do that consistently and watch LogoGround turn your logos into Dollars.


Typography (The art of arranging type)

Typography example 1

A nice, "American F" logo.

But Times New Roman?

In black?

Sometimes black is best, but it should be a design decision, not simply a time-saver.

Typography example 2

An improvement. Arial is a better match for the logo and the text is now color matched to the design.

Arial is such a common, uninteresting font though!

The kerning (letter spacing) also needs some attention. See how the "O" appears closer to the "M" than to the "C"?

Typography example 3

Much better.

The font family is called Montserrat. It's not the flashiest, but a very attractive and tidy font. There are so many beautiful fonts out there that we really don't have excuses for using boring fonts. The non-standard tracking works well in this case. (Tracking is also letter spacing. There is a difference between kerning and tracking. Not very important, but if you're curious, see "Kerning versus Tracking".)

Typography example 4

This works too.

It makes sense to not spend time on the text, seeing as it will be replaced with the buyer's real company name anyway.

Some designers argue that the logo just looks better with text included. Your call.


Overused Fonts


If you include text with your logo, please avoid using any of these fonts.

Some of them are actually good fonts, e.g. Arial, Impact, Lobster, Times New Roman and Trajan, but they are so common that they are often associated with amateur design. You could get a logo approved on LogoGround if you use one of those fonts, but you would be reducing your chances significantly.

The rest of the fonts on the list are no-no's. Really, don't use them!

Comic Sans and Papyrus especially!

There are thousands of awesome fonts out there. Take today off and go font hunting. Don't only look for free fonts. Some of the best ones aren't free and are worth 100 times their price. Great fonts mean better looking logos that sell faster.


Backgrounds etc.

Background example 1

An interesting letter "N" logo, with two problems:

1. This background won't do. It looks cool, but it may confuse the client. If you have a unique background, the client may think that this is part of the design or that a “background image” is somehow offered as part of the package. Confused clients rarely buy and those who do are rarely happy when they receive something less than what they expected.

2. Note the registered trademark symbol (®). Although this and the TM symbol are often seen with logos, its use in unsold logos is inaccurate and can also be confusing to clients. Especially the ® symbol which may create the expectation of receiving proof of registration of the trademark. The preview should contain only the logo. No symbols, copyright notices or anything else. We'll add the standard LogoGround watermark and copyright notice when the logo is approved.

Background example 2


Subtle color gradients are allowed, but this one does not quite qualify as subtle. We don't want loud backgrounds to distract from the logos.

Background example 3


There we go. Approved!

You may choose any color for the background, as long as it is a solid color or a subtle gradient.



Generic-ish Fox Logo


On LogoGround we often decline logos for being generic-ish.

This fox logo is unique in the sense that there is no other fox logo exactly like it. It wasn't copied or traced. In the strict sense of the word it is unique. It would be declined on LogoGround though. If you search Google for something like "fox face logo" you will find hundreds of logos that are very similar to this one. Not exactly the same, but so similar that the company that wants to buy this logo might as well buy any of those.

It's just not creative enough! As a creative professional you must find a way to differentiate your designs from similar designs. It doesn't have to be radical, but it must rise above the noise.

Secondary Images

Generic-ish Fox Logo


If you add more stuff to the preview, we have some rules, just to keep things tidy:

1. Add only one secondary image. Multiple secondary images create too much clutter, especially when many logos are displayed on one page.

2. If you use a corner, don't use the top left corner or bottom right corner. They're reserved for the staff favorites banner and the like button respectively.

3. Don't use explanatory images (as shown in this example of the LogoGround logo.) We understand the attraction, but this also creates clutter and you probably should create images that need no explanation. :)

About EPS/SVG Files

We sometimes receive logo submissions where the designer simply pastes a raster image (JPG, PNG etc.) into a vector document and then saves it as an EPS/SVG file. That won't do, unfortunately. The logo must actually be created in vector format. You can use Adobe Illustrator or CorelDraw or any other vector graphics software for this.

If you are not sure if your vector file contains a raster image, there is an easy way to check. Open the file and use the zoom tool to zoom in on a piece of detail. Do you see pixels? If yes, that's bad. It is a raster image. In Adobe Illustrator you can also check by selecting the object and then selecting Expand Appearance (Object menu) where you can see if the effect is composed of a raster/bitmap object.


Prefer CorelDraw?

So do we!
The majority of designers use and recommend Adobe Illustrator. Our in-house designers use both. We find that Illustrator works better for most design work, but CorelDraw is king for logo design. It does not matter which one you use, but one drawback of using CorelDraw is that it cannot correctly export to Illustrator EPS format. Technically that's Adobe's fault, but let's not get into technicalities here! If you use CorelDraw, export your completed design to AI (Illustrator) format, then open the AI file in Illustrator and save it as EPS from within Illustrator.

(If you do not own Adobe Illustrator, don't worry. You can export from CorelDraw directly to EPS provided that you do not use any gradient fills or transparencies. You can also export to SVG, but be sure to check your SVG file in a browser before uploading.)


A Small CorelDraw Issue

In CorelDraw, when you have two color fields that touch each other and you export the image to JPG format, you may notice a tiny line between the two where the background shows through.

The simplest workaround is to overlap the colors slightly in Coreldraw before exporting.

In this example an extra anchor point was added to the dark blue section and it was dragged behind the medium blue section, creating the overlap.

The same was done on the other sections, creating overlaps until those pesky lines were all taken care of.


What About Affinity Designer?

No problem. We use it in some of our own work and we love it!

Affinity Designer does a great job of reading and creating EPS files. If you are used to CorelDraw or Adobe Illustrator there will be a bit of a learning curve when you start working in Affinity Designer, but there are brilliant tutorials for Affinity Designer on YouTube!


JPG Compression


When you generate the 600 x 400 pixel JPG preview of the logo, go easy on the compression!

You can make the file size of that JPG really small by compressing the life out of it, but do you want to?

Remember that this preview image is what the prospective client sees when they are at the buying decision. Make it easy for the client to fall in love with your logo by making sure the JPG preview looks awesome.

If there are visible compression artifacts on the JPG, reduce the compression level.

(You are welcome to simply set the quality to 100%. When your logo is approved, we will automatically create a WebP version of your JPG and we will apply just the right level of compression.)


Take the time to craft a title, keywords and description for each logo you upload. We must unfortunately sometimes decline good logos when the accompanying text is not up to scratch. Here is what we look for:

Your ability to communicate with your clients is also a crucial part of delivering a professional service. The title, keywords and especially the description you provide with your logos give us a glimpse into your ability to write in English. If the logo itself is borderline, a well-written and typo-free description will tip the scales in your favor.

While we are talking about typos, we know that English may not be your first language, but hey, it's not ours either. If you want to sell anything to the English speaking world you must get a handle on the English language, at least to some degree. There are good spell checkers out there and some can be plugged right into your Web browser. There is also Google Translate which allows you to type (or speak) in your native language and it then gives you the English text. Easy. :)

Please also pay attention to capitalization and punctuation. Do not use ALL CAPS, start with a capital letter, end with a period etc.


Seeing Why Your Logo was Declined

Every time we decline a logo we also supply a reason.

Sign into your account, go to "My Logos", then click "Logos I Uploaded". Below each of your logos is a colored bar that shows the status of the logo, for example "Declined" or "For sale" or "Sold". If it says "Declined" you can click right there on the word "Declined" to see why it was declined.


About the Problem of Personal Taste

Personal taste can be a problem when we review logos. What if the person reviewing your logo simply does not like it and fails to recognize that the logo itself is good?

We have developed a system that we think solves the problem.

Apart from our community review which helps to level the paying field, you also have a designer rank:

new designer

Positive actions increase your rank score, for example when your logo is approved or sold. Negative actions, like a declined logo, decrease your rank score.

When we review logos we take your designer rank into consideration.

A high rank means you are someone with a long track record of posting good logos on LogoGround. If you upload a logo that we don't like, your high rank signals to us that our personal taste may be interfering. In cases like this we will usually approve the logo, barring any other issues.

When you achieve a designer rank of silver you will find that getting logos approved on LogoGround starts to become easier. When you get to gold it is likely that we will approve every logo you upload unless there is a clear problem with the logo.

Unfortunately for new designers, everyone starts out with the rank of "New Designer". New designers' logos are examined under a microscope, figuratively speaking. Occasionally personal taste may still interfere. Push through this phase. It definitely gets easier as you work your way up.


Not Good Enough?!

If many or all of your logos are being declined for being below the minimum standard required for LogoGround, there is something you can try:

Upload your logos to portfolio sites and invite comments from other designers. If you are serious about improving, that's a very good way to learn.

Try these sites:


It is not always easy to swallow negative feedback, but when the jury consists of other designers you are at least assured of honest feedback.

When you get to the point where you consistently receive good feedback from other designers, it is time to try LogoGround again. Until then, uploading to LogoGround may be a frustrating experience for you and having many logos declined is bad for your designer reputation here.


Declined More Than Once?

The designer reputation points gained for an approved logo will, on average, be more than the points lost for a declined logo. But if a logo is declined twice and approved on the third try, the net effect is probably a lower designer reputation score. Ouch! All that effort and you're worse off than when you started!

Don't get tunnel vision trying to get one logo approved. If a logo is declined twice, put it aside for a month. Work on your other logo ideas. When you come back to that pesky logo in a month, you will see it with fresh eyes and it is very likely that you will be able to see glaring problems that you've been missing.


Help Us Improve

Please recognize that making LogoGround a great resource requires that we exercise editorial discretion in determining the type and quality of logos that we publish and the general guidelines for logo publication. We set the bar very high and often decline good logos for not being brilliant - logos that might be perfectly OK and perfectly saleable. Do not take it personally! Deciding what to approve and what to decline is a tough job and we don't always get it right, but we work very hard at it and we do our best to be consistent.

Help us improve by sharing your ideas - not only on our logo approval guidelines, but on anything you find on LogoGround. Use our suggestion box or post your ideas in the designer forum.


Can we make LogoGround better for you?

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